Made To Chill

After a three-month pitch, we won the Coors Light business and introduced a new positioning for the brand. We took the beer’s longtime benefit of cold refreshment, and shifted it towards mental refreshment. As the “Official Beer of Chill” we celebrate the small moments where people turn off from the rest of the world, and crack open an ice-cold beer.

THE OFFICIAL BEER OF DRINKING IN THE SHOWER

THE OFFICIAL BEER OF BEING DONE WEARING A BRA

THE OFFICIAL BEER OF SATURDAY MORNING

THE OFFICIAL BEER OF GOING GOLFING JUST TO DRINK BEER

THE OFFICIAL CHILI OF EATING CHILI IN THE SHOWER

AGENCY / Leo Burnett

ROLE / ACD/Art Direction

DIRECTOR / Matt Aselton

PRODUCTION / Arts & Sciences